Read What the Media is Saying About the Book!

“Her focus is on crafting a customer experience that caters to people not like you, including social media aficionados, to bring in new customers and create a competitive advantage. Every startup these days must adopt this focus to survive and prosper.”

Forbes, Martin Zwilling

“If your customers are all exactly like you, it’s time to branch out. A customer’s experience is shaped by theentire interaction with your brand, product, service, or company–from beginning to end.”

Fast Company

Business Book Haiku

Being sensitive
And thoughtful to
customers
Helps you sell stuff.
Duh”

Bloomberg Businessweek

Order How to Market to People Not Like You