Read What the Media is Saying About the Book!
“Her focus is on crafting a customer experience that caters to people not like you, including social media aficionados, to bring in new customers and create a competitive advantage. Every startup these days must adopt this focus to survive and prosper.”— Forbes, Martin Zwilling
“If your customers are all exactly like you, it’s time to branch out. A customer’s experience is shaped by theentire interaction with your brand, product, service, or company–from beginning to end.”— Fast Company
Business Book Haiku
And thoughtful to
Helps you sell stuff.
About Crafting the Customer Experience for People Not Like You
If you could grow your business simply by marketing to your existing customers, making money would be a cakewalk. But to generate new revenue, you have to win over the customers you’re not getting. Who are these mystery customers? How are they different from your current clientele? Most importantly, how do you forge a bond with them across these differences?
The #7 Bestselling Business Book of 2011!
Kelly’s first book, "How to Market to People Not Like You" was a 2011 Business Book Bestseller. After frequent appearances on the monthly list, the book came in at #7 on the 2011 ranking by Inc. magazine and leading business book reseller 800-CEO-READ. The annual rankings are based on total sales numbers, as well as length of time and rank on the monthly list.
Meet Kelly McDonald
Kelly McDonald is president of McDonald Marketing, named one of the top ad agencies in the U.S. by Advertising Age. Despite her blond hair and blue eyes, Kelly is an expert in multicultural marketing and marketing to consumer values. She has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.
Read the First Chapter
Want to read the first chapter of “Crafting the Customer Experience for People Not Like You”? Click below to take a peek inside!
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